Privacy Policy

At Forma Agency, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

1. Information We Collect

We may collect the following types of information:

Personal Information

• Full name and contact details (email address, phone number, mailing address)
• Professional information (portfolio, measurements, photographs for model applicants)
• Payment and billing information (credit card details, bank account information)
• Company name and job title for corporate clients
• Communication records (emails, phone call logs, chat messages)

Automatically Collected Information

• IP address and browser type
• Device information and operating system
• Pages visited, time spent on pages, and navigation patterns
• Referring website addresses
• Cookies and similar tracking technologies (see our Cookie Policy for details)

2. How We Use Your Information

Forma Agency uses the collected information for the following purposes:

• To provide, operate, and maintain our talent management and booking services
• To process bookings, payments, and contractual obligations
• To communicate with you about your projects, inquiries, and service updates
• To send promotional materials, newsletters, and event invitations (with your consent)
• To evaluate model applications and manage our talent roster
• To improve our website, services, and user experience
• To comply with legal obligations and regulatory requirements
• To detect, prevent, and address technical issues and security threats
• To analyze usage trends and measure the effectiveness of our marketing campaigns

3. Sharing Your Information

We may share your personal information in the following circumstances:

• Clients and Partners: With clients and brands for the purpose of talent casting, booking, and project execution, only with the talent's prior consent.
• Service Providers: With trusted third-party service providers who assist us in operating our website, processing payments, and delivering our services (e.g., payment processors, email service providers, hosting providers).
• Legal Compliance: When required by law, regulation, legal process, or government request.
• Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction.
• Consent: With your explicit consent for any other purpose not described above.

We do not sell your personal information to third parties for their direct marketing purposes.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect usage data. Cookies are small text files stored on your device that help us remember your preferences and understand how you interact with our website.

• Essential Cookies: Required for the website to function properly (session management, security).
• Analytics Cookies: Help us understand how visitors use our website so we can improve the experience.
• Functional Cookies: Remember your preferences and settings for a personalized experience.

You can manage your cookie preferences through your browser settings or our cookie consent banner. For more information, please refer to our Cookie Policy.

5. Data Security

Forma Agency implements appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmitted through our website
• Secure storage of personal data with access controls and authentication
• Regular security assessments and vulnerability testing
• Employee training on data protection and privacy practices
• Incident response procedures for data breaches

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

Depending on your location and applicable data protection laws, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete personal data.
• Deletion: Request deletion of your personal data, subject to legal and contractual obligations.
• Restriction: Request restriction of processing of your personal data in certain circumstances.
• Portability: Request transfer of your personal data to another service provider in a structured, commonly used format.
• Objection: Object to the processing of your personal data for direct marketing purposes.
• Withdrawal of Consent: Withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.

7. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact Forma Agency:

• Email: [email protected]
• Address: Al Quoz Creative Zone, Warehouse 7, Dubai, UAE

We take all privacy concerns seriously and will make every effort to address your inquiry promptly and thoroughly.